November 30, 2007

Bizarre Google Adsense Ads

Category: Web — Matt @ 6:44 am — Comments (0)

I like to think that I am pretty experienced with contextual advertising by now. Every once in a while, I see a “relevant” text ad that just blows my mind though. When viewing the Kermit Watches 2girls1cup video, I noticed the following text ad on the right:

Why God?

What does Kermit the Frog have to do with the 2007 Ford Escape Hybrid SUV? What kind of ridiculous keywords is Ford’s web marketing division bidding on if they are paying for clicks to a Kermit The Frog link? Really, what kind of ROI could that possibly yield?

Mind boggling really.

Update 12/30/07:

Apparently Ford has some sort of Kermit the Frog campaign going for their new hybrids. Still a questionable bid for blind Kermit the Frog keywords that have nothing to do with cars.

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