Not only are there no lines at Trader Joes at 9AM, but they apparently also sample the best stuff in the morning as well. Today they were sampling a Cherry Peach Cobbler, which is made using the standard Trader Joes pancake mix. It was delicious.
Trader Joe's Cherry Peach Cobbler
Trader Joe's Cherry Peach Cobbler Recipe
Matt is a serial entrepreneur who is obsessed with technology. 
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As a former employee, I can assure you that you are correct. Sometimes in the mornings they will make smoothies and there are often delicious baked breads, muffins, etc. I think this is partly because most of the people who are really into the demo aspect of the job happen to be older women who prefer to work mornings. I want to make that cobbler immediately.