6 Reasons Apple should buy Nintendo

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February 18, 2013 // Finance
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  • Nintendo’s stock (PINK:NTDOY) is at a 10-year low, with a market cap now at only $13B (less than 10% of Apple’s available cash)
  • USD is at a 2-year high as compared to the Japanese Yen.
  • Nintendo lacks product innovation, but creates great games and characters.  Apple has no track record with successful games, but 300M+ people use Apple devices.
  • AppleTV has no game functionality built-in, and the graphical simplicity of Nintendo games would likely allow them to run on existing AppleTV hardware.  Wii Sports and other family games would be a perfect fit for the AppleTV.
  • Nintendo designs great controllers, and Apple knows that gaming on touch screens will always have limitation.  Imagine using a WiiMote with your Apple TV or iPhone?
  • Apple’s ability to exclusively sell Nintendo games to the ~300M+ active iOS devices would have huge potential, especially if Apple was absorbing 100% of the app sales instead of their usual 30%  royalty on game sales.

Disclosure: This should not be construed as financial advice in any way, shape or form.  I currently own a position in AAPL.

About the author

Co-founder, Managing Partner, Nutritionix.com

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